Why We Are Spending So Much: TIME Magazine again

There have been several personal finances-related publications in TIME magazine recently, and I read all of them because they help me to understand what others are having trouble with. I often talk to people who are “afraid of credit cards,” and I could never understand what’s the problem: using cards is convenient, and I record all my spending anyway; what’s it to be afraid of? I also never understood the recommendations to close all your credit cards. For me, it’s a gigantic convenience, and I could never understand how not having credit cards would help control spending.

Apparently, I am in the minority. People are still shocked when I say I never had any credit card debt. I am extremely uncomfortable when, for some reason, I can’t record my daily expenses for a day or two, and losing my Excel files with expenses is my worst data loss nightmare. I need to know how much I spent this month, this year, and today in each expense category. As I mentioned recently, I am not a “saver”; I am at least half a “spender.” Still, I find it very difficult to understand the behaviors described in this article, and I am trying to understand them.

Here is the article link and the full text follows.

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My credit card is a mangled thing. Its blue plastic backing is peeling so much that it doesn’t work in swipe machines; it looks like a dog chewed it up and spat it out. It seldom leaves my wallet anymore. But that doesn’t matter. In the two weeks before I wrote this story, I spent more than $4,000 on my card without laying eyes on it.

Each of these transactions was made online, where my card number is stored by Uber or Walmart or Google Chrome. That’s probably why I didn’t flinch when I spent $333 on groceries for a weekend with friends, or $48.34 on a pizza through Uber Eats, or even $1,533 for an Airbnb when my extended family comes to visit. Without having to type in my card number, the pain of the purchase was dampened.

Frictionless transactions are common in today’s economy—you can wave your cell near a cash register, press “buy” on Amazon without really knowing which credit card you’re charging, and send money to a stranger via your phone without having met them in person. There’s even a company, McLear, marketing a ring that you can use to pay for things.

These technologies, often referred to as “fintech,” for financial technology, make spending easier than ever before— and there’s growing evidence that they’re making us shell out more than we realize. With so many different accounts to keep track of and so many merchants smoothly debiting what we owe every month, we just keep on spending, whether we can afford it or not.

U.S. consumers spent a record $19 trillion in December 2023, up 6% from a year prior and 29% from February 2020. Spending has soared despite high inflation, high interest rates, and repeated commentary from economists that this ebullience can’t continue. And yet it has.

There are, of course, a few reasons why people are spending a lot of money right now. Consumers saved a lot of money when they were stuck at home during the pandemic, and now they’re making up for lost time by traveling, eating out, and doing all the things they couldn’t’ during quarantine. The government helped consumers feel flush by sending out stimulus checks and pausing student loan payments. After years of slow wage increases, workers’ payments are finally growing more quickly than prices, giving them extra pocket money.

But there’s one additional factor that has changed since the beginning of the pandemic: people are more accustomed to using financial technology to pay for things, which eliminates barriers that might have once slowed their spending. “Convenience makes it much easier to enjoy the process of shopping, removing the additional difficulties of buying things,” says Yuqian Xu, a professor at UNC’s Kenan-Flagler Business School who has studied frictionless payment methods. Research shows that the more frictionless the payment method, the more money people spend.

By 2023, 73% of consumers had paid for something through a website or browser on a phone or computer, according to a McKinsey survey, up from 46% in 2019. People are also more comfortable using mobile payment apps like Apple Pay, Google Pay, PayPal, and Venmo; more than 53% of Americans surveyed by Forbes Advisor in 2023 said they used digital wallets more often than traditional payment methods.

Paying with a mobile phone is faster than using a credit card—it takes an average of 29 seconds versus 40, according to Xu, the UNC professor. That speed and convenience accelerates spending, Xu and her colleagues found in a July 2023 study that tracked spending after the launch of Alipay, a mobile payment service. It indicated that credit card transaction amounts increased by 9.4% once people could use a mobile device, while the frequency of transactions increased by 10.7%.

The result is a cycle of tech adoption that has loosened customers’ wallets. Once consumers started using mobile payments, they became more comfortable with making credit-card payments on their computers, and started moving more money digitally. And once they were comfortable spending money digitally, they started spending more money overall.

Elizabeth Mendoza, a 33-year-old who lives in Washington state, says she was getting her debt under control before the pandemic by setting aside cash twice a month for various budget categories like groceries, gas, or her cat. She found that she spent less using cash, because she would think twice about parting with a large bill.

But once COVID-19 hit, Mendoza got into the habit of buying things online and saving her credit card information in different apps. Soon, she found herself back in about $20,000 worth of debt. “Once I stopped using my cash,” she says, “I stopped paying attention to what I was doing.”

In October 2023, Mendoza vowed to get out of debt and removed her credit card from any app that would save it, including Apple Pay. She creates colorful envelopes every month to put her cash in to make the process more fun. It’s more of a hassle to buy things online now since she has to go find her wallet and type in her information. But she says it’s made a huge difference in her spending. “It’s just so easy to fall into using your credit card and not keep track of what’s going on,” she says.

Economists refer to the way people organize and spend their money as mental accounting. Humans are often irrational with the way they choose to spend and save money—splurging with a $100 bill found on the sidewalk while fastidiously saving every penny of their salary, for instance, or spending more money on the same item if they’re paying via credit card than if using cash.

Mental accounting is a big reason people spend more with frictionless payments. Consumers think of new apps like Buy Now Pay Later or Apple Pay as a separate budget category that enables new spending, says Michael Gelman, a finance professor at the University of Delaware. In an experiment, Gelman tracked the behavior of consumers who had received a random credit card in the mail. While those consumers’ spending behavior on their old credit cards remained the same, they started to splurge on their new one, dropping 26% more than people who had not received a new card. “Once you open a new budget category, you manage it separately,” he says. “It can have an effect on total consumption: you consume more because you have the opportunity.”

Yanibel Colon, a 35-year old account manager who lives in the Bronx, was once the type of person who would buy things with cash and use her credit cards for emergencies. But cooped up at home during the pandemic, she started putting more things on her credit card, and using Buy Now Pay Later services. She mentally categorized Buy Now Pay Later spending as cash, which got her into trouble. “I was like, ‘Well, it’s not a credit card, I don’t have payments,” she says. Now, she sets a budget every month for certain categories like food, and makes sure she doesn’t exceed them, no matter how she is paying.

Strong consumer spending has helped stimulate the economy and provided healthy profits for companies that depend on the American consumer. Walmart, for instance, saw online sales grow 17% in the last quarter, and made about $1.2 million a minute in 2023. Amazon reported its highest operating profit in history in its February earnings report.

But many American consumers are spending beyond their means. Household debt reached a record $17.5 trillion in the fourth quarter of 2023, and has increased by $3.4 trillion since the end of 2019, according to data from the Federal Reserve Bank of New York. Credit card debt has “passed a milestone,” says Michele Raneri, VP and head of U.S. research and consulting at TransUnion. Credit card balances now stand at $1.05 trillion, 13% higher than a year ago. The percent of credit card balances that are 90 days or more delinquent ticked up in the last quarter of 2023, according to the New York Fed, reaching nearly 10%.

That’s partly because people have a hard time keeping track of all the places they’re spending money, credit counselors say. The rise of digital payment systems like Apple Pay and Buy Now Pay Later “creates this scattered universe of different payment options that can lead to overspending and financial instability.” says Bruce McClary, senior vice president at the National Foundation for Credit Counseling (NFCC), the largest nonprofit financial counseling organization in the U.S.

“People ask me, ‘How could you let this happen,’” says Britt Reynolds, 28, who uses TikTok to chronicle her journey getting out of $36,000 of debt. “I want to say, ‘Credit card companies gave me a $43,000 credit line, and spending money is the easiest thing in the world.’”

Tanya Menendez, the co-founder and CEO of Snowball Wealth, a financial tracking and education app, says she frequently sees clients who have lost track of their spending because of the many ways they can pay for things. She recently held a workshop for clients and asked them to estimate how much they spent every month on ride-share apps like Uber. They’d estimate they spent $400, she says, only to find that they spent double that on average.

Many of the apps that helped people track their spending have disappeared in recent years. Mint, the personal finance app, will be shutting down on March 23, according to Intuit, the company that owns it. There aren’t many good free options left. “Tracking your spending is really difficult,” Menendez says. “It’s like a vitamin that people aren’t taking.”

Credit counselors have a variety of tips to help combat overspending on frictionless transactions. Jessica Spangler, a money educator whose book, Invest Like a Girl, comes out March 26, recommends not storing payment information in apps. She also tells people to set up their phones so that they get a notification every time they make a purchase, no matter what payment method they use. “That way you’re not just swiping into the void,” Spangler says.

McClary, of NFCC, recommends having only a few accounts where you spend money so you can more easily track them. It’s easy, he says, to set up new accounts through Google Pay, for example, and then forget which credit card it’s linked to, which makes it harder to calculate whether you’re overspending. And those mobile accounts aren’t doing you any favors—the more time you have to think before you make a purchase, he says, the more likely you’ll evaluate whether you can afford it.

As for me, I’ve started putting reminders on my calendar to check my credit card balances so that I can track how my spending on apps is piling up. Not that it’s easy. Digital payments are swift but the process of logging into my account to track them is a headache that involves remembering bank passwords and logins and then waiting for the bank to send me a code to verify my identity. If spending money was as hard as tracking it, we might not do so much of it.

The Book And How I Feel About It

I submitted the last chapter today at 5:04 AM. The reason why it was a last-minute thing was that Anna had a lot of unforeseen circumstances that slowed down her work. Still, we managed to do it on time, and that’s important for me! Even when the publisher assumes that everybody will be late, it is still important. There will still be some work with our technical reviewer, and we still need to write the Acknowledgments section, but we are done with the submission.

So, how do I feel about it? It should have been easier than the first edition, and in some sense, it was, but it was more difficult in many ways. We had a new editor, and the whole work was way more formal than the first time. Granted, we were already educated and knew how we should proceed, but I still think that with our previous editor we would feel differently.

And If and when we will be doing the third edition, I am not going to do it in summer 🙂

The first edition is still sells surprisingly well, judging by the royalties, but I still do not know how to figure out how many copies were sold. I asked about it while our first editor was still there, and he said “he will find out,” but it never happened.

What Defines Me

I was lucky since the Red Line train approached the station just as I walked down the stairs. I hopped into the nearest door and looked around to find a place to sit. The open spot seemed to be almost too narrow for me to fit, but in the car full of Cubs fans, I was not going to miss this opportunity.

I apologetically squeezed myself in, and an older gentleman on my left assured me that he was not that big and that I was fine. 

In a couple of minutes, looking at me browsing my phone screen, he asked me what I was doing for a job. I replied, and since he looked puzzled, I explained to him, alluding to the search for products on Amazon. He said it was cool, and he was “just a retired forklift driver.” And then he told me that he wanted to start driving a semi because it’s a better pay, and we talked about that, and he mentioned that he worked for Pepsi, and I told him that I worked for Pepsi in the past and that I did this warehouse automation. I still remembered all technology, and he nodded approvingly: I see that you know what you are talking about! Then he said that he was originally from Michigan, and I said I have a friend there whom I visit, and we talked about what we like in Michigan. 

We talked all the way to Wilson, discussing Cubs and Sox fans and the Red Line reconstruction and children and grandchildren, and then we shook hands, and he disembarked, waving me goodbye. 

Thank you so much, Mister Retied Forklift Driver, for not asking where my accent was from!

What’s In The People’s Heads?!

Boris went to Saint Petersburg for a couple of days: one more attempt to fetch his money (unsuccessful), officially closing all relationships with all Russian academic institutions, and some other stuff. When he called me, I asked him sarcastically how it feels to be in the rear of the enemy; he replied very seriously: the worst thing is that they don’t understand that they are enemies!

I think he is getting this kind of shock each time he goes there, and each time I am shocked when I hear these reports from him: for the vast majority of Russian, “nothing is happening; life goes on.”

We both heard it many times, but it still feels too absurd to accept: people are crying about “unprovoked terrorist attacks on peaceful Russian citizens,” and they “do not know” about airstrikes in Kyiv. Because they do not want to know. Because they repeat the same propaganda cap that “Russia only strikes military structures.” They “do not know”; they do not want to know about children dying. Yes, there are no reports about that in the official Russian news, but everybody has VPN to do Instagram ad Facebook, so people choose not to check the alternative sources; they choose not to know… And not just the older generation (Igor sadly reports this state of mind after each conversation with his grandfather), but the younger one. Undergrads. PhD students. We should have accepted that a long time ago, but it still strikes…

Annoyed

I am sure I blogged about it a couple of times, but one more time… 

Why the second question to me should be, “where are you from?” It does not define me! It’s not the first, second, or third thing that defines me! Sometimes I am inclined to play a game that my friend Lena often plays when asked the same question. She moved around quite a bit, so she would say: I am local. And then people ask her: but where did you live previously? she would say: in Chicago. And before that? – In London. And before that? – in Albany… you got it. 

Often, I do not have time for this game, and instead, I ask: you mean where my accent is from? 

I understand a general curiosity, but really – you are in a professional environment, or you are volunteering together for a common cause, and the second question is, “what’s your ethnical background?!”

Trust me; there are more fun facts about me! 

A Hectic Weekend

I am very unhappy about this weekend because I feel like I accomplished nothing (in contrast to the previous weekend). Yes, I had a lot to do, and I forgot how long the planting takes, but still – I needed to do all the things I didn’t do :).

I had several things to complete for both my current work and for my side job, and I completed less than a half for each of them. So now I have this feeling of “there are not enough hours in the week,” and it does not help.

Yesterday, I spent over an hour figuring out why my function did not work and finally went to bed without any solution. Before going to bed, I emailed Boris that things don’t work, and I panic. He replied that I should get out of panic because panic is not the right place for problem-solving. 

He was right, of course, and when I woke up, I figured out the stupid mistake I made the day before. I do not know how IT people who are married to non-IT people can survive!

Saturday was Boris’s birthday. Last year we still could not travel at that time, and I baked a rhubarb tart, and he bought a rhubarb tart, and we ate them on facetime 🙂

This year, Boris said he does not have time to buy a rhubarb tart and that my apple cake is better anyway. So, yes, I baked the Georgis Apple cake yesterday. I told Boris that I would not tell anybody that it was with him in mind, and it was cool with him.

I brought the Apple cake down to the courtyard and messaged all the neighbors. Not everybody was there, of course, but those who were there loved it! Some people were still thanking me today 🙂

I was really happy that I had a way to say Thank you to my amazing neighbors! And I will definitely bake it again 🙂

Last Sunday

On Sunday, it was my mom’s birthday. Last year she turned eighty-five, and we had a big surprise party for her. This time, it was just me and her, although all her grandchildren sent her messages, and she received lots of birthday wishes from her friends and former colleagues.

I still tried to make it festive. As mom likes, I made tiny sandwiches, and we drank Vlad’s liquor and had coffee with tiny cheesecakes and other pastries. And I took the time to listen to her and let her talk. I gave her Kindle Paperwhite, and taught her how to operate it, and uploaded a dozen of her favorite books and some others that she might like. I also ordered a photo calendar for her.

I didn’t feel like I made too much of an effort, but when I dropped her off at her place and returned home, I felt exhausted to the degree I wanted to cry. I am not even sure why. She is not hostile anymore, and even when she is upset, she is not making scenes, which should be a relief. It is sad to see how her personality is changing. She is becoming more like a child in many aspects, and she is becoming dependent on me emotionally in an almost unhealthy way.

The same as when I was a child, and even a teen, developed this unhealthy psychological dependency, that I could feel good only when she was around, she is now developing towards me. I think she does not have any other models of relationships. Like a small child, she feels it when I am upset, so I need to watch my behavior when I am upset with something. Like when my water heater broke, and when she thought that Anna and her family left, while in reality, we had this COVID situation here.

There was one thing that surprised me, though. Sometime between Christmas and New Year, my friend, whom mom also knows well, told my mom and me separately that her son had COVID and that he didn’t tell her until it was all over and he was tested negative.

I knew the story from my friend, and when I came to visit mom, she told me the same story. After she shared it with me, to my surprise, she said: good boy! I thought she was joking, but she wasn’t. She repeated: he did it right! I was planning to tell her about Vlad’s infection, but when I heard that, I said to myself: great, thank you for letting me know!

I got mad at Igor when I learned that he told my mom about his positive test on her birthday. I expected a major crisis. But she was surprisingly OK with everything. Even before that, I saw that she was not even half upset with the news of John’s infection as of Nadia’s. I think she still does not realize that this virus is way more dangerous for adults than for kids. But it felt like she does not want to let additional worries into her head. And I am going to leave it as is for now.

About Breaking Rules

I was in the process of explaining to mom that when I go to Finland, I will have to be on strict quarantine, and I can’t go to the store or take public transportation. And she said: but nobody can tell by looking at you where you came from! I told her that I would not break the rules and that Boris wouldn’t want me.

And then I started to think… With all my not talking about Russian politics, I can’t stop myself from expressing this puzzlement. At the peak of BLM, of looting and arsons, most of my Russian friends who wanted me to explain what’s going on would end up not taking my explanations. Their idea was that any revolt, any protest against any officials, and any authorities are something negative.
That’s one side of the deal. The other is that everybody is up for breaking rules “when nobody sees it.” Breaking regulations is commonplace, it happens often, and nobody cares. Like if there is no police officer with a gun watching each and a single person.

Mom is continually asking me about different things, whether they are allowed or not. And she finds it difficult to understand the concept of “use your own judgment.” But mom is eighty-five, and using your own judgment is not something she was taught at school. And when I see the same attitude from others, I can’t understand that