While explaining my choice of vendor for our conference merch, I was telling everyone that I would rather order from a local vendor than from “an unnamed Chinese company.” Alas, when it came to ordering lanyards, I gave up because I could not find a local company that would be open to the design I had in mind, and even non-local, but at least US-based companies I came across didn’t allow me to build the design I wanted. On top of that, we had a lanyard sponsor, so I was under pressure to make it perfect without overspending :).
That’s how I ended up with a Chinese company on Amazon, and I instantly liked the way they allowed me to change each part of the design to adjust the color, fonts, and all other pieces. They even sent me the proof. Since I still wanted to see the real product before ordering 200+, I started by ordering 50 lanyards and paid for expedited delivery (it was still within the budget). When the package arrived, I realized that the sponsor’s logo was not as visible as I thought it would be (it was a difficult choice of the lanyard color, and actually, the sponsor themselves approved). I know that blue is a difficult color, and it often doesn’t look the same in reality as it does on the screen. However, this time I couldn’t even say it looked different: it was just a subtle difference in shade that made the logo less visible than I would have liked. I reached out to the sponsor, and they came up with a white logo that would work.
I quickly put together a new order, but when I was ready to submit, I saw that it didn’t offer express delivery, and a regular delivery could be late. I became a little bit desperate because I didn’t have time for one more experiment with another company. Then I realized I had a human email address because a real person had sent me the first design proof, and I emailed him. The next morning, he replied: apologies, the person who is in charge of express shipping was on vacation, but now he is back, and you should be able to choose it when placing the order.
I thanked him and placed the order, and noted that I needed a design proof. When the proof arrived the next day, I saw that it was using the previous design, which I already knew would not work. Since I already received a shipping label notification, I immediately replied: “That’s a wrong design! The logo should be all white! Please make sure this big order has the correct design!” They replied: so sorry, my mistake! I will start working on the new design immediately!
The next morning, I received the correct design and approved it, and a week later, the package arrived. I didn’t have to acknowledge its arrival. After all, the sale was conducted through Amazon, but I felt we had already built some connection, so I emailed them back: “The lanyards arrived, and they look great!” They replied:
That’s really great. Thank you for your sincere feedback. Wish your event all the best.
At that moment, I realized that’s not an abstract Chinese company anymore 🙂
Hettie's Reflections 